Get more customers without lifting a finger!

User-generated-content (UGC) is any video, picture, text, review, etc. created by the customer rather than the brand itself. UGC is more trusted by consumers than brand generated content and has been seen to increase ROAS for brands of all shapes and sizes across all industries. The best and most effective UGC is authentic and native to social platforms of potential customers, creating a feeling of connection to the brand and ultimately a higher conversion rate for the brand. 

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• What is UGC?
  UGC stands for "user-generated-content." This means pictures/videos/etc  of REAL customers using your product.
  
  

• Why should I consider UGC in my marketing campaign?
  The reasons and stats behind  this answer are endless.  But in the interest of  not boring you  I'll keep it simple:
  1. UGC gives your brand instant authority and credibility
  2. Users trust other users more than commercial ads
  3.  UGC is authentic and reaches the customers on their platform in a format that resonates with them
  4. If you're nerdy like me and want more on the stats - check out our UGC Stats Page!
  
  

• We have tried UGC in the past with no luck, how would this time be different?
  We don't mean to toot our own horn but we are experts in the field. Working with influencers and customers can be daunting and exhausting and result in subpar content. With us, you sit back and let us do the work using our tried-and-true frameworks guaranteed to work for your brand or you don't pay!
  
  

• What if it doesn't work?
  Sometimes strong content may appear unsuccessful due to other factors. We will work with you to find the root cause so that you can continue to hold your space in the competitive market. Additionally, we guarantee results or you don't pay!
  
  

• We handle this inhouse/are stuck a contract with another agency - why would we need your help?
  We encourage you not to put all your eggs in one basket. If you handle this in-house, that's great! We can still offer some free advice on a creative audit call that could strengthen your current team. It's also common for brands to work with multiple teams and agencies to increase output and diversity. Our unique selling systems are what sets us apart and get you the ROAS you desire.
  
  

• What if we want to pause services?
  Life happens, things come up, we get it. We are a month-to-month service and you can pause or cancel at anytime, so you never have to feel "stuck" - we are earning your business each month. 
  
  

• Why can't we do this ourselves?
  You absolutely can do this yourself, and hey, maybe you are or have in the past done this on your own. That's great and we applaud you for that!
  But think about, wouldn't your time be best directed to higher level ventures as opposed to managing ambassadors and influencers (yes there are some great ones out there, and if you found them hold on to them tightly! But in reality, managing these programs on your own comes with a lot of headaches, poor results, and slow turn around).
  
  

• We don't have a big budget for this sort of thing, how are we supposed to compete with the "Big Brands?"
  Great question! It can seem scary being the little guy in a big pond, but we have worked with brands of all sizes. We work with you to design a customized plan that meets your brand's current goals and budget. As you grow and your goals change, we adjust to fit your brand. No  cookie-cutters here!
  
  

• We only have a few products, would we still qualify?
  Sure! We have worked with brands that have hundreds of products and brands that offer just one product. Again, it is all about what YOU need.
  
  

• We just can't afford fancy TV ads and Super Bowl Commercials - what are our options?
  Okay, let's clear this up real quickly. UGC is not a commercialized production, it is authentic and uses real users - which is why it works. You don't need fancy expensive ads on television. In fact (yes, here we go again with our nerdy stats), most people don't even watch the ads on TV but rather turn their attention to their handheld devices during TV ads - which is where the UGC lives! So you actually have a better chance of reaching your customers through UGC than through traditional TV advertising. If you want more info on that, check out our blog post all about it.
  
  

Have more questions? Send us a message and we will happily clear things up for you!