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What is UGC?

User-generated-content (UGC) is any video, picture, text, review, etc. created by the customer rather than the brand itself. UGC is more trusted by consumers than brand generated content and has been seen to increase ROAS for brands of all shapes and sizes across all industries. The best and most effective UGC is authentic and native to social platforms of potential customers, creating a feeling of connection to the brand and ultimately a higher conversion rate for the brand. 

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Samples of Our Work

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